Essays about: "sample of advertising thesis"

Showing result 16 - 20 of 22 essays containing the words sample of advertising thesis.

  1. 16. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

  2. 17. Stay tuned! : TV-commercial avoidance in a multitasking environment

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyamak Arkannia; Gabriella Lundgren; Åsa Stenberg; [2009]
    Keywords : Ethnography; media consumption; distractions; multitasking; TV commercials; Etnografi; mediekonsumtion; distraktioner; multitasking; TV reklam;

    Abstract : Purpose:The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption.Background:The changes in technology and the new possibilities of consuming media creates a need to understand how people in the ages of 20-25 consume media. READ MORE

  3. 18. Free on the Web! : The profitability of a radical price

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Erik Luhr; Markus Herrmann; [2009]
    Keywords : Free Business Models; Digital Free; Three Party Markets; Advertising; Internet; Search Engine; Social Network; Community; Net Income; Valuation; P E ratio; dot-com companies; Chris Anderson;

    Abstract : This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. READ MORE

  4. 19. Unbundling Creativity

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Lethagen; Erik Modig; [2008]
    Keywords : creativity; advertising; effectiveness; attitudes; intentions;

    Abstract : In today’s media landscape advertisers find it ever more challenging to break through the clutter of competing ads in order to shape consumers’ attitudes and intentions and move them to purchase. An alternative strategy to greater advertising spending may be more creative advertising, which has been proposed to promote advertising effectiveness. READ MORE

  5. 20. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Marlin Sadek-Endrawes; [2008]
    Keywords : culture; marketing; advertising; gender; masculinity; femininity;

    Abstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE