Essays about: "sample of advertising thesis"

Showing result 16 - 20 of 28 essays containing the words sample of advertising thesis.

  1. 16. Get Involved! A quantitative study on how the level of investment and type of advertisement text used affects advertisement effectiveness for high-involvement purchases.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Cecilia Wallin; [2014]
    Keywords : Emotional advertising; Rational advertising; Differing levels of investment; High involvement; Advertisement effectiveness;

    Abstract : In this thesis it is investigated whether the level of investment and type of advertisement text used have an impact on advertisement effectiveness for high-involvement purchases. This thesis also investigates whether, for high-involvement purchases, different combinations of the level of investment and the type of advertisement text result in differing impacts on advertisement effectiveness. READ MORE

  3. 17. M-commerce : M-commerce: a consumer perspective

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Nadal Marti; Venouil Charles; [2013]
    Keywords : m-commerce;

    Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE

  4. 18. In an unexpected fashion - Effects of using brand-incongruent models in fashion ads

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Hellsten; Adam Åbonde; [2013]
    Keywords : Incongruity; Advertising; Attitude; CSR; Brand;

    Abstract : Every day we encounter an abundance of advertising messages that condition social behaviours. Negative changes in society are often attributed to this, creating a debate about the unwanted effects of advertising. READ MORE

  5. 19. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE

  6. 20. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE