Essays about: "sample of advertising thesis"

Showing result 26 - 28 of 28 essays containing the words sample of advertising thesis.

  1. 26. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Marlin Sadek-Endrawes; [2008]
    Keywords : culture; marketing; advertising; gender; masculinity; femininity;

    Abstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE

  3. 27. The Role of Culture : A Study of Swedish Companies Advertising in China

    University essay from IHH, Företagsekonomi

    Author : Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
    Keywords : China; advertising; role of culture;

    Abstract : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. READ MORE

  4. 28. Trends in Internet Marketing

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Nitin Panchanathan; [2005]
    Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

    Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE