Essays about: "sample of advertising thesis"

Showing result 6 - 10 of 22 essays containing the words sample of advertising thesis.

  1. 6. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Yamiao Feng; [2015]
    Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

  2. 7. Men and their perception of gender stereotypes used in print advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Freisleben; Nora Hesse; [2015]
    Keywords : gender stereotypes; traditional stereotypes; masculinity; femininity; advertising; perceptions; Business and Economics; Social Sciences;

    Abstract : This thesis deals with the question of how men perceive the usage of gender stereotypes in print advertisements. After reviewing existing literature in the field of gender stereotypes and their utilization in advertisements, a research gap has been identified in two areas: male gender stereotypes and perception of advertisements. READ MORE

  3. 8. Big browser is watching you : How Information Privacy Concerns and Involvement affect Purchase Intentions in Online Personalized Advertising

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Malin Karlsson; Sandra Karlsson; Amanda Malmberg; [2015]
    Keywords : Purchase intentions; Information privacy concerns IPC ; Online personalized advertising; Involvement;

    Abstract : Authors: Malin Karlsson, Sandra Karlsson, Amanda Malmberg Tutor: Dr. Setayesh Sattari Examiner: Prof. Anders Pehrsson Background: Consumers increasingly purchase products online due to the widespread use of the Internet. READ MORE

  4. 9. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE

  5. 10. Get Involved! A quantitative study on how the level of investment and type of advertisement text used affects advertisement effectiveness for high-involvement purchases.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Cecilia Wallin; [2014]
    Keywords : Emotional advertising; Rational advertising; Differing levels of investment; High involvement; Advertisement effectiveness;

    Abstract : In this thesis it is investigated whether the level of investment and type of advertisement text used have an impact on advertisement effectiveness for high-involvement purchases. This thesis also investigates whether, for high-involvement purchases, different combinations of the level of investment and the type of advertisement text result in differing impacts on advertisement effectiveness. READ MORE