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Showing result 1 - 5 of 37 essays matching the above criteria.
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1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE
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2. Translating Metaphors An Analysis of the Translation of Conceptual Metaphors from English to Swedish in an Academic Text
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : This essay investigates the author’s translation of a non-fiction text about literary theory. The study examines the metaphors found in the original text and how they have been translated from English to Swedish. The analysis uses Lakoff and Johnson’s (1980) description of conceptual metaphors to categorize the metaphors found in the text. READ MORE
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3. What Role for Europe? : An analysis of the political discourse of the heads of state or government of the European Union on Twitter during the first thirty days of the Russian invasion of Ukraine
University essay from Uppsala universitet/Teologiska institutionenAbstract : On 24 February 2022, war returned to Europe, and the EU faced an enormous external crisis at its doorstep. As leaders' words and political discourse play a significant role during crises, it is crucial to study the reaction of EU leaders to the Russian invasion of Ukraine. READ MORE
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4. Developing resilient human capital to cope with environmental uncertainties.
University essay from Umeå universitet/FöretagsekonomiAbstract : The external environment, currently considered as VUCA environment, in which orgnaizations and individuals operate can be characterized by numerous uncertainties. As a result of these uncertainties, one significant aspect that is affected is the individual KSAOs as part of the human capital concept. READ MORE
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5. Enhanced Vulnerability and Capacity Assessments as an organisational learning bridge for resilience building? A case study of Red Cross National Societies in the Caribbean
University essay from Lunds universitet/Avdelningen för Riskhantering och SamhällssäkerhetAbstract : Adaptive capacity based on organisational learning (OL) is at once a critical imperative facing humanitarian organisations in their mission to save lives and support communities most at risk; and inherently evidenced as an enduring weakness over the past decades. Vulnerability and Capacity Assessments (VCA) are community-based risk assessments established for their utility in supporting communities’ iterative learning. READ MORE
