Essays about: "sample of scope and limitations of study"

Showing result 1 - 5 of 17 essays containing the words sample of scope and limitations of study.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lara Kayyal; Shahed Karkoor; [2023]
   Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

   Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

5. 4. Accelerated innovation through digital tools : Effects and consequences

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : David Lavner; Oddin Martinell; [2022]
   Keywords : Accelerated innovation; innovation speed; NPD cycle time; digital tools; digital innovation; Accelererad innovation; innovationshastighet; digitala verktyg; digitala hjälpmedel; digital innovation;

   Abstract : Purpose – The purpose of this master thesis was to enhance the knowledge of the relationship between digital tools and innovation speed. By doing so, adding to literature on innovation speed and digital tools. READ MORE

6. 5. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Liqaa Aladhadh; [2021]
   Keywords : Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

   Abstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE