Essays about: "sample of theoretical background"

Showing result 1 - 5 of 44 essays containing the words sample of theoretical background.

  1. 1. Circular economy and accounting information: A study of the reporting of circular economy in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Madeleine Hjalber; Ellen Karlsson; [2019-06-11]
    Keywords : Circular economy; circular economy activities; accounting information; CONI method.;

    Abstract : Background and problem: Facing today's climate crisis, companies play a key role incontributing to a sustainable change. Alternative business models have gained importance, suchas circular economy, which refers to the concept of cyclical closed-loop systems. READ MORE

  2. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  3. 3. Citizen Influencers on Instagram : A quantitative study of persuasiveness and purchase intentions within the fashion industry.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sebastian August Michael Jost Auf Der Stroth; Aleksandr Sedov; [2019]
    Keywords : Citizen Influencers; Persuasiveness; Online Purchase Intentions; Source Credibility; Source Attractiveness; Trustworthiness; Expertise; Likeability; Similarity; Familiarity.;

    Abstract : Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. READ MORE

  4. 4. The Influences on the Optical Properties of Paperboard Due to Dye Additives

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Tanya Wallmon; [2019]
    Keywords : White water; buildup; polymer; dye; CIELAB;

    Abstract : In the paper industry the appearance and optical performance of coated and uncoated paperboard is important, therefore colour dyes are widely used to enhance the paperboard. In order to enhance the appearance of paper products, the dyes are added directly into the pulp and/or in the coating. READ MORE

  5. 5. Factors Affecting Employee Acceptance of Electronic Shelf Labels In a Mandatory Business Environment : -A Study Applying the UTAUT-Model in a Swedish Organization

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Natalia Baraslievska; [2019]
    Keywords : Technology Acceptance Model; Mandatory Business Environment; Electronic Shelf Labels; Employee perspective; Teknologi Acceptans Modell; Obligatorisk Affärsmiljö; Elektroniska prislappar; Medarbetarperspektiv;

    Abstract : Background: The retail industry is one of the most competitive industries today as the emergence of the e-commerce has put significant pressure on traditional retailers. As price change frequencies have doubled, physical retailers struggle to adapt to online retailers; and as a result, new technologies for price automation such as Electronic Shelf Labels has emerged. READ MORE