Essays about: "sample of theoretical framework in advertising research"
Showing result 1 - 5 of 6 essays containing the words sample of theoretical framework in advertising research.
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1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE
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2. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. READ MORE
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3. Mobile Display Advertising and Consumer Privacy : Mobile Ad Networks approach to Privacy, and their pointof view
University essay from Handelshögskolan vid Umeå universitetAbstract : Research question: To what extent is mobile/SMS advertising privacy norms, associated with permission, relevance and control, applied to mobile display advertising contexts by mobile ad networks? How is this motivated? Purpose: The purpose of this thesis is to work as an initial step in the process of establishing what privacy norms that should be applied by mobile ad networks in mobile display advertising contexts. Insights generated, regarding potential impacts of the rapid development within the mobile advertising industry on how privacy issues are handled by mobile ad networks, are desired outcomes. READ MORE
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4. Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedish consumer market has an effect on how consumers perceive, and interpret the advertising messages. READ MORE
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5. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT
University essay from Handelshögskolan vid Umeå universitetAbstract : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. READ MORE
