Essays about: "sample of theoretical framework of consumer behavior"

Showing result 1 - 5 of 7 essays containing the words sample of theoretical framework of consumer behavior.

  1. 1. The use of data in social media marketing : An explorative study of data insights in social media marketing

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sophie Grönlund; Tommy Schytt; [2017]
    Keywords : Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

    Abstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE

  2. 2. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Matteo Betti; Iram Jahan Dad; [2016]
    Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

    Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

  3. 3. The Value of Data Regarding Traceable Attributes in a New Era of Agriculture : Bridging the Information Gap Between Consumers and Producers of Organic Meat

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Martin Kransell; [2014]
    Keywords : Organic meat; Organic agriculture; e-Agriculture; Traceability; Traceability systems; Consumer oriented; Consumer behavior; Willingness-to-pay; Supply and demand; Information gap; Gap analysis; Business development; United States of America; Sense-making theory; Mixed methods;

    Abstract : Purpose – This study aims to explore, and suggest solutions to, the gap between the supply of information from organic meat producers and the demand of information from consumers regarding traceable characteristics (attributes) of meat in a limited geographical area in order to maximize the utilization and value of collected data. Design/methodology/approach – A mixed methods research design is applied to collect both quantitative data from consumers and qualitative data from suppliers to produce empirical results of the supply and demand of information. READ MORE

  4. 4. The effect of the financial crisis in the Spanish e-commerce

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Miren Sasigain Salvador; Leyre Pardina Ganuza; [2013]
    Keywords : E-commerce; financial crisis; consumer behavior;

    Abstract : Title: The effect of the financial crisis in Spanish E-commerce.Authors: Leyre Pardina and Miren SasigainSupervisor: Venilton ReinertLevel: Bachelor in Business Administration, MarketingKey words: Consumers’ behavior, financial crisis, e-commerce, internet, Spanish, online purchasing, decreasing salaries, financial crisis affection…Purpose: The main goal of our research is to find out the change in Spanish consumers’ buying behavior towards the e-commerce due to the crisis. READ MORE

  5. 5. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Jessica Vega; Déborah Samama; [2010]
    Keywords : Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

    Abstract : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. READ MORE