Essays about: "sample of theoretical framework of consumer behavior"
Showing result 1 - 5 of 10 essays containing the words sample of theoretical framework of consumer behavior.
-
1. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE
-
2. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase intention of environmentally friendly cosmetic products. READ MORE
-
3. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE
-
4. The use of data in social media marketing : An explorative study of data insights in social media marketing
University essay from Umeå universitet/FöretagsekonomiAbstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE
-
5. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE