Essays about: "sample questionnaire marketing mix"

Showing result 1 - 5 of 7 essays containing the words sample questionnaire marketing mix.

1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

   University essay from Umeå universitet/Företagsekonomi

   Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
   Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

   Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

3. 2. Do Scandals Affect YOU as an Athletic Sportswear Consumer?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Melissa Bowen; Theresa Stumpf; [2015]
   Keywords : athletic sportswear brands; scandals; celebrity-athlete endorsers; sports marketing; purchasing behaviour; Business and Economics;

   Abstract : Athletic sportswear brands endorse celebrity-athletes to promote the brand’s image and gain credibility by having these ‘experts’ associated with their brand. This marketing technique is often advantageous for sportswear companies. READ MORE

4. 3. Analyzing the determinants of the UK consumer's engagement in Viral Marketing on Social Networking Sites : A university Student's perspective

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Ali Alkhateeb; Zahir Alli; Wissam Moussa; [2012]
   Keywords : Viral Marketing;

   Abstract : Social media, especially the social networking sites (SNS) like Facebook.com, has experienced exponential growth all across the globe in the last decade. It is rapidly attracting the consumers and replacing the traditional media. READ MORE

5. 4. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   University essay from Företagsekonomi

   Author : Magali Morel; Francis Kwakye; [2012]
   Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE

6. 5. A Study of Factors Affecting on Men’s Skin Care ProductsPurchasing, Particularly in Karlstad, Sweden

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : JIRAPORN SURAKIATPINYO; CHANINTORN MOUNGKHEM; [2010]
   Keywords : metrosexual; men’s skin care product; self-esteem; masculinity; men’s beauty;

   Abstract : This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. READ MORE