Essays about: "sample research questions in business administration"

Found 5 essays containing the words sample research questions in business administration.

1. 1. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isabelle Örnbratt; Erica Stenström; [2023]
   Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

   Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

3. 2. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

4. 3. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

   University essay from Umeå universitet/Företagsekonomi

   Author : Sara Meinhardt; Annali Wallin; [2016]
   Keywords : consumer attitude; purchase intention; advertising;

   Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE

5. 4. How to find a great international leader : The case of Swedish Managers working in Singapore

   University essay from Avdelningen för ekonomi

   Author : Charlotte Tham; [2011]
   Keywords : International Leaders; Cross-Cultural Differences; Personal Skills; Recruitment Procedure and Swedish Leaders in Singapore;

   Abstract : Title: How to find a great international leader – The case of Swedish Managers working in Singapore Level: Second Cycle: 15 Credit: Master Thesis in Business Administration Author: Charlotte Tham Supervisor: Maria Malama  Examiner: Akmal Hyder Date: June 2011 Aim: I’m interested in finding a way to make successful international recruitments. To do so I have worked with three research questions: What distinguish an international leader from a domestic leader? How do you recruit a successful international leader? Which personal qualities make an international leader successful?  Method: I have used a personal test (Hogan Personality Inventory) to find which personal qualities the manager has. READ MORE

6. 5. Behavioral Finance : The Student Investor

   University essay from IHH, Företagsekonomi

   Author : Kamran Sairafi; Karl Selleby; Thom Ståhl; [2008]
   Keywords : Behavioral Finance; Student Behavior; Investment Decision; Risk; Investment Bubble; Stock Market;

   Abstract : Bachelor thesis within Business Administration Title: Behavioral Finance – The Student Perspective Authors: Kamran Sairafi, Karl Selleby, Thom Ståhl Tutor: Urban Österlund Date: 2008-05-30 Background: History is full of examples on how humans can create investment bubbles through speculation; from the Dutch tulip mania to the Dot Com bubble humans have proven to be capable of creating economical chaos. Classical economical theories hold the assumption that individuals act rationally regarding decisions of an economical nature. READ MORE