Essays about: "sample thesis of developmental research"

Found 1 essay containing the words sample thesis of developmental research.

  1. 1. Customer loyalty creation in the digital music portal industry.. : Looking at three countries

    University essay from Internationella Handelshögskolan

    Author : Sebastian Ljungwaldh; [2010]
    Keywords : customer loyalty; digital music; value creation; e-commerce;

    Abstract : Purpose:The purpose of this study is to investigate the most important factors for creating customer loyalty, which contribute to competitive advantage in the DMP industry.   Background: The emergence of the digital music industry in recent years has resulted in a competitive situation with new digital music portals (DMPs) entering the market. READ MORE