Essays about: "sample thesis on marketing strategy"
Showing result 1 - 5 of 23 essays containing the words sample thesis on marketing strategy.
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1. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE
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2. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE
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3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE
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4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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5. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE