Essays about: "sample thesis title on marketing"

Showing result 1 - 5 of 16 essays containing the words sample thesis title on marketing.

1. 1. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isabelle Örnbratt; Erica Stenström; [2023]
   Keywords : Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

   Abstract : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE

3. 2. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

4. 3. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
   Keywords : Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

   Abstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE

5. 4. Tone Deaf Marketing or Genuine Activism?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
   Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

   Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE

6. 5. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE