Essays about: "sample title of thesis for business"

Showing result 6 - 10 of 29 essays containing the words sample title of thesis for business.

  1. 6. Identifying Reflexivity

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Marcus Nykvist; Eric Månsson; [2022]
    Keywords : Reflexivity; EMH; AMH; fundamental value; market value; feedback loop; cognitive function; manipulative function;

    Abstract : Abstract  Master thesis in Business Administration, School of Business and Economics Linnaeus University 4FE17E VT2022  Authors: Eric Månsson & Marcus Nykvist  Supervisor: Magnus Willesson  Examiner: Christopher von Koch  Title: Identifying Reflexivity  Keywords: Reflexivity, EMH, AMH, fundamental value, market value, feedback loop, cognitive function, manipulative function.  Background: Current economic theory describes the risks the financial markets face as exogenous in nature. READ MORE

  3. 7. Do Different Industries Define Sustainability Differently? : A Comparative Analysis of the Swedish Retail and IT Sectors

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Diana Hawaz Ali; Amanda Stål; [2022]
    Keywords : Sustainability report; CSR; Retail industry; Information technology industry;

    Abstract : Title: Do Different Industries Define Sustainability Differently? A Comparative Analysis of the Swedish Retail and IT Sectors.Level: Degree project at Undergraduate level (Bachelor’s degree) in the subject Business Administration Authors: Amanda Stål and Diana Hawaz AliSupervisor: Asif HuqDate: 2022-JuneAim: Examine the differences in the handling of sustainability issues within the retail and IT industries Method: The thesis was conducted through semi-structured interviews. READ MORE

  4. 8. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Andreas Edström; Beatrice Nylander; [2021]
    Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

    Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE

  5. 9. Tone Deaf Marketing or Genuine Activism?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
    Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

    Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE

  6. 10. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
    Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

    Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE