Essays about: "sample title of thesis"

Showing result 11 - 15 of 41 essays containing the words sample title of thesis.

  1. 11. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
    Keywords : Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

    Abstract : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE

  3. 12. The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Daniel Ögren; [2020]
    Keywords : Exploring Digital Framework; Digitalization; Digital Agenda; Digital Disruption; Digital Strategy; Digital Business Strategy; Digital Transformation; Digital Drivers; Digital Challenges; Digital Debt; Digital Surplus; Digital Roadmap; Swedish Manufacturing Industry; Servitization; Techquilibrium; Business and Economics; Technology and Engineering;

    Abstract : Title: The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry Author: Daniel Ögren Supervisors: Carl-Johan Asplund (LTH), Jonathan Bergsteen (Triathlon Group), Fredrik Wadsten (Triathlon Group) Background: As new digital technologies and concepts arise, the inherent meaning of digitalization broadens. Consequently, companies experience increasing complexity of setting digital priorities and successfully carrying through digital initiatives. READ MORE

  4. 13. Virtual Influencing: Uncharted Frontier in the Uncanny Valley

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mary Caroline Creasey; Adrián Vázquez Anido; [2020]
    Keywords : influencer marketing; virtual influencers; social media marketing; opinion leadership; brand spokespeople; brand spokes-characters; source credibility; uncanny valley; Business and Economics;

    Abstract : Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibility, uncanny valley Thesis purpose: In exploring if and to what extent reality level affects sentiment and skepticism, this study aims to provide valuable and actionable insights to both guide academics in further studies and help managers better understand nuances of influencer perceptions. Methodology: To analyze whether perception differs across influencers’ reality levels (human or virtual), this study collected comment data from Instagram to assess levels of sentiment and skepticism. READ MORE

  5. 14. Degustando La Bombonera de ADRs (Tasting the ADR chocolate box)

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nino Dahl Merckling; Dustin Said; Erik Sjöholm; [2018]
    Keywords : ADR; Latin America; Introduction Puzzle; 3-market-adjusted performance; Multivariate regression; Business and Economics;

    Abstract : Title: Degustando La Bombonera de ADRs - A study on the determinants of the market-adjusted return of Latin American ADRs issued between 1999 and 2014 Seminar date: 2018-01-11 Course: FEKH89, Corporate Finance Degree Project,Undergraduate level, 15 ECTS Authors: Nino Dahl Merckling, Dustin Said, Erik Sjöholm Advisor: Anamaria Cociorva Key words: ADR, Latin America, Introduction Puzzle, 3-market-adjusted performance year Performance, Multivariate Regression Purpose: The purpose of this thesis is to analyze the medium run (defined as 36 months) market-adjusted returns of ADRs of Latin American origin issued since 1999. Through running a multivariate regression, the authors seek to establish significant relationships between the medium run returns and the seven selected independent variables. READ MORE

  6. 15. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE