Essays about: "sample title of thesis"

Showing result 6 - 10 of 41 essays containing the words sample title of thesis.

1. 6. The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Erdenebulgan Jargalsaikhan; Mohammed Battha; [2021]
   Keywords : Electronic word of mouth eWOM ; word of mouth WOM ; brand image; smartphone;

   Abstract : Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. READ MORE

3. 7. Impact of covid 19 Pandemic on customers purchasing Behavior: Adoption of online services platforms.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Sheratun Jannat; Sajjad Aslam Toor; [2021]
   Keywords : Covid-19 pandemic; Consumer purchase behavior; Online purchase behavior; Adoption of online service platform; and Factors impacting online purchase behavior.;

   Abstract : Title: Impact of covid 19 Pandemic situation on customers purchasing Behavior: Adoption of online services platforms. Level: Final assignment for Master degree in Business Administration (MBA) Authors: Sheratun Jannat and Sajjad Aslam Toor Supervisor: Dr. READ MORE

4. 8. The Role of Organizational Culture on Green Marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

   Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
   Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

   Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE

5. 9. Internet-of-Things and cloud computing adoption in manufacturing among small to medium sized enterprises in Sweden : A multiple case study on current IoT and cloud computing technology adoption within Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Tim Kari; Wesley Kleinreesink; [2020]
   Keywords : Internet of Things; Cloud computing technologies; Manufacturing; Manufacturing industry; Swedish; Small to medium sized enterprises; SME; Adoption challenges; maturity levels; multiple case study; Exploratory study;

   Abstract : Title: Internet of things and cloud computing adoption within manufacturing among small to medium sized enterprises in Sweden. Authors: Tim Kari and Wesley Kleinreesink Background & Problem discussion: Industries in Europe are facing economic challenges related to global societal and technological developments. The adoption of industry 4. READ MORE

6. 10. Mundane Resistance to Feminism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofie Tersmeden; Frida Andersson; [2020]
   Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

   Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE