Essays about: "sample title on survey research"

Showing result 1 - 5 of 9 essays containing the words sample title on survey research.

  1. 1. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bolm; Betty Hartigan; [2018]
    Keywords : Customer-perceived value; Utilitarian value; Hedonic value; Online retail; Online fashion retail; Ecommerce; Monetary savings; Convenience; Product variety; Product information; Adventure; Gratification; Best deal; Idea;

    Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE

  2. 2. Why Pay When You Can Get It For Free? A quantitative study of the competition on the web-based music market in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Louise Klintner; Evelina Wennerberg; [2014]
    Keywords : Strategic Management; Web-based music services; Buyer switching costs; Sampling; Willingness to pay; Versioning; Bundling; Consumer surplus; Network effects; Business and Economics;

    Abstract : SVENSK SAMMANFATTNING Titel: Why Pay When You Can Get It For Free? A quantitative study of the web-based music industry Seminariedatum: 4 juni 2014 Kurs: FEKH19 Kandidatkurs i Strategic Management, 15 Hp Författare: Erika Fredriksson, Louise Klintner, Evelina Wennerberg Handledare: Christine Blomquist Nyckelord: Web-based music services, Buyer switching costs, Sampling, Willingness to pay, Versioning, Bundling, Consumer surplus, Network effects Syfte: Syftet med denna studie är att undersöka konkurrensen på den webbaserade musikmarknaden i Sverige. Metod: Undersökningen består av en kvantitativ studie baserad på empirisk data som vi samlat in via enkäter online. READ MORE

  3. 3. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Follin; Viktoria Fransson; [2013]
    Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

    Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE

  4. 4. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

    University essay from Högskolan i Gävle/Akademin för utbildning och ekonomi

    Author : Lisa Smedley; [2013]
    Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

    Abstract : AbstractTitle:Customer Perceived Value of Credit Card Rewards- A study on Canadian ConsumersLevel:Final assignment for Bachelor’s Degree in BusinessAdministrationAuthor:Lisa SmedleySupervisor:Jonas KågströmDate:2013 - JanuaryAim:The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry.Method:After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

  5. 5. Corporate Social Responsibility : The future of business or just a beautiful surface?

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Sophie Lindgren; Amanda Tuvhag; [2012]
    Keywords : Corporate Social Responsibility; marketing strategy; business ethics; sustainability; reputation; food industry; retailers; gap-model; perception; customers; retail store industry; expectation; environmentally certified; ecological products; fair trade;

    Abstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE