Essays about: "samsung uppsala model internationalization"

Found 1 essay containing the words samsung uppsala model internationalization.

  1. 1. The Development of the Uppsala Model : A Study of Samsung Electronics

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Li Zhou; [2011]
    Keywords : the Uppsala model; Samsung; Internationalization; Psychic distance; Commitment; Social Sciences;

    Abstract : Based on an explorative case study approach, this thesis investigated whether the Uppsala model functioned in Samsung Electronics Corp. (SEC) case. The purpose of this study was to upgrade the Uppsala model by using a representative case of SEC. This thesis found that there are two dimensions derived from the Uppsala model. READ MORE