Essays about: "samuel bengtsson"
Found 2 essays containing the words samuel bengtsson.
1. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in SwedenUniversity essay from Jönköping University; Jönköping University; Jönköping University
Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE
2. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik
Abstract : This paper discusses brand positioning as a core concept in customers’ expectations andperceptions by analysing the role of service quality. The limited research in this field isunwarranted considering the importance of the concept. READ MORE