Advanced search

Found 4 essays matching the above criteria.

  1. 1. Hardware Design and Evaluation of Non-planar Fused Deposition Modeling on a 3-axis printer

    University essay from Lunds universitet/Innovation

    Author : Samuel Bengtsson; [2023]
    Keywords : Technology and Engineering;

    Abstract : .... READ MORE

  3. 2. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  4. 3. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

    University essay from Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
    Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

    Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

  5. 4. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.

    University essay from Akademin för ekonomi, samhälle och teknik

    Author : Samuel Jones; Maria Isabel Bengtsson Gonzáles de Olarte; [2013]
    Keywords : Brand positioning; brand identity; brand image; service quality SERVQUAL; tourist expectations; tourist perceptions; customer satisfaction; Stockholm.;

    Abstract : This paper discusses brand positioning as a core concept in customers’ expectations and perceptions by analysing the role of service quality. The limited research in this field is unwarranted considering the importance of the concept. READ MORE