Essays about: "scope of Brand awareness"

Showing result 1 - 5 of 10 essays containing the words scope of Brand awareness.

1. 1. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
   Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

3. 2. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

   University essay from Linköpings universitet/Energisystem

   Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
   Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

   Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE

4. 3. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
   Keywords : Re-branding; secondhand; communications; marketing; trends;

   Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

5. 4. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sara Furberg; [2016]
   Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

   Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE

6. 5. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE