Essays about: "scope of business administration"

Showing result 1 - 5 of 12 essays containing the words scope of business administration.

1. 1. The Impact of Instagram Influencers on Consumer Purchasing Intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE

3. 2. The Perspectives on Digitalisation in Work Environments : A Systematic Literature Review and Thematic Synthesis in the Field of Business Administration

   University essay from

   Author : Max Stark; Butrint Morina; [2022]
   Keywords : Digital; Digitali*ation; Digital Transformation; Digital Disruption; Digital Technology; Work environment; Workplace;

   Abstract : Background: While the positive sides of digitalisation in work environments have been highlighted in academic research in the field of business administration, there seems to be a lack of representation regarding the negative sides. By systematically identifying, evaluating, and summarising peer-reviewed articles in the field of digitalisation in work environments, this systematic literature review and thematic synthesis, aims to provide a nuanced and applicable overview of the scope in which the potential effects of digitalisation within work-related office contexts are researched in the field of business administration. READ MORE

4. 3. Sustainability performance and management systems at Swedish fish & seafood wholesalers

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Johan Ottander; Thomas Pitel; [2021-06-30]
   Keywords : Sustainability; KPI; Key Performance Indicator; CSR; Fish; Seafood; Overfishing; Wholesaler; Performance Measurement; Performance Management; Financial Performance; Profitability.;

   Abstract : This is a bachelor thesis within the subject of Corporate Sustainability and Business Administration related to performance measurement of sustainability and how this impacts profitability. Through this study the researchers seek to create a deeper understanding for how large Swedish wholesalers of fish & seafood can develop more effective business operations and contribute to a sustainable fish & seafood industry while retaining or improving their profitability. READ MORE

5. 4. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE

6. 5. A broader perspective on narrow scope competition

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stina Jonsson; Ewelina Larsson; Ilhan Yosef; [2017]
   Keywords : Focus strategy; Company size; Competitive advantage; Growth; Competition; Business and Economics;

   Abstract : Examensarbetets titel: Ett bredare perspektiv på ett snävare sätt att konkurrera - En komparativ studie mellan mindre och större företag med fokusstrategi Seminariedatum: 2017-06-02 Ämne/kurs: FEKH19, Företagsekonomi: Examensarbete på kandidatnivå i Strategic Management, 15 hp Författare: Stina Jonsson, Ewelina Larsson, Ilhan Safia Yosef Handledare: Devrim Göktepe-Hultén Fem nyckelord: Fokusstrategi, Företagsstorlek, Konkurrensfördelar, Tillväxt, Konkurrens. Syfte: Studien syftar till att få en bredare förståelse av mindre och större företag som har implementerat en fokusstrategi. READ MORE