Essays about: "scope of market"

Showing result 1 - 5 of 446 essays containing the words scope of market.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Buy the Rumor - Sell the News? A study on Swedish corporate green bond announcements

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Simon Gustafsson; Anton Ingesson; William Peterson; [2023-09-01]
   Keywords : ;

   Abstract : The utilization of corporate green bonds as a means of financing that promotes sustainable practices and environmentally-conscious investments has grown in its scope across the world. By issuing green bonds, firms commit to future contractual obligations while simultaneously communicating a dedication to sustainable growth. READ MORE

5. 4. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

   University essay from Göteborgs universitet/Juridiska institutionen

   Author : Lukas Wenger; [2023-08-11]
   Keywords : ;

   Abstract : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. READ MORE

6. 5. Code Review Application : Simplifying code review through data flow visualization

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : Viktor Möllerström; Jesper Roos; [2023]
   Keywords : data flow; visualization; code review; security;

   Abstract : From a security standpoint, manual code review is widely regarded as a dependable practice, particularly in systems with heightened security needs. However, it is also a time-consuming and laborious task that requires careful consideration. READ MORE