Essays about: "search engine marketing thesis"
Showing result 1 - 5 of 17 essays containing the words search engine marketing thesis.
-
1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
-
2. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE
-
3. The impact of artificial intelligence on digital marketing
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. READ MORE
-
4. Search Engine Optimization and the connection with Knowledge Graphs
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE
-
5. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE
