Essays about: "search engine marketing thesis"

Showing result 11 - 15 of 17 essays containing the words search engine marketing thesis.

1. 11. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Rebecca Nilsson; Christa Alanko; [2018]
   Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

3. 12. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

4. 13. Mobile Search : An empirical investigation of the next big thing

   University essay from Ekonomihögskolan, ELNU

   Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
   Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

   Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

5. 14. Model for Auditing Search Engine Optimization for E-business

   University essay from Institutionen för teknik och naturvetenskap

   Author : Patrick Schooner; [2010]
   Keywords : Model; SEO; Search Engine Optimization; E-business;

   Abstract : E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. READ MORE

6. 15. On Target Marketing in Mobile Devices : MBA-thesis in marketing

   University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Author : Fredrik Wessén; Mats Forsberg; [2010]
   Keywords : targeting marketing in mobile devices; customer segmentation; the Long Tail; long term customer relationship; personal integrity; customer consent; media houses; Google; Schibsted; Bonnier; Mobiento; Aftonbladet; Swedma; PTS;

   Abstract : In the best of worlds, all marketing is relevant. This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement. Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. READ MORE