Essays about: "search engine optimization"
Showing result 1 - 5 of 37 essays containing the words search engine optimization.
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1. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE
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2. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System
University essay from Örebro universitet/Handelshögskolan vid Örebro UniversitetAbstract : .... READ MORE
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3. Server-Side Rendering in React: When Does It Become Beneficial to Your Web Program?
University essay from Umeå universitet/Institutionen för datavetenskapAbstract : In recent years the technology of web application development has improved a lot and JavaScript frameworks such as React and Angular have increased in popularity. These frameworks use client-side rendering and have led to the rendering method’s increase in popularity compared to its previous conqueror; server-side rendering. READ MORE
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4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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5. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE