Essays about: "secondary sources"

Showing result 11 - 15 of 642 essays containing the words secondary sources.

  1. 11. Patience, the feminine virtue of investing : A mixed-methods approach to studying gender-based investment behaviours and the investment gap.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Agnes Eriksson; Elsa Leijon; [2023]
    Keywords : Investment Gap; Investment Behaviour; Overconfidence; Risk; Financial Literacy; Financial Advisory; Stereotypes; Gender Bias;

    Abstract : Background – This study discusses gender-based differences in investment behaviour and its economic consequences. Despite significant advancements in gender equality, inequalities such as the gender wealth gap exist. This paper explores the difference in investment behaviour and factors that influence said behaviour. READ MORE

  3. 12. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  4. 13. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  5. 14. Thinking Outside of the Organisational Box; How Private Firms Can Invest in Nature-based Solutions at the Watershed-level to Manage Agricultural Water Risks in California’s San Joaquin Valley

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Ethan Dunnenberger; [2023]
    Keywords : water scarcity; agriculture; private sector; risk management; nature-based solutions; watershed restoration; San Joaquin Valley; water security; value; Earth and Environmental Sciences;

    Abstract : Nature-based solutions (NBS) can provide a range of benefits to tackle acute sustainability challenges in an enduring and cost-effective manner. Increasing recognition of the value of these solutions has led to their adoption across the globe. READ MORE

  6. 15. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
    Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

    Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE