Essays about: "segmantation"

Found 1 essay containing the word segmantation.

  1. 1. Franchisees - a new segment for Swedbank? : a qualitative study of how banks work with market segmentation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Gabriella Lidberg; [2007]
    Keywords : segmantation; banks; franchising;

    Abstract : The finance industry has been rather slow adopting a customer oriented approach and instead had more of a transaction oriented approach having largely undifferentiated markets. During the last two decades the world’s finance industry has been undergoing a process of transformation set off by the deregulations, internationalisation and technological change. READ MORE