Essays about: "self-consistency"
Found 2 essays containing the word self-consistency.
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1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
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2. The role of identification for the motivational force of moral judgments
University essay from Umeå universitet/Institutionen för idé- och samhällsstudierAbstract : What is the relationship between judging something as good and being motivated to acton this judgment? Motivational internalism is the thesis that there is a necessaryconnection between moral judgments and motivation. Externalists typically believe that ajudgment-independent desire is needed for the moral judgment to be motivating. READ MORE
