Essays about: "selling cars"

Showing result 1 - 5 of 8 essays containing the words selling cars.

  1. 1. Mandated Short Selling Transparency and its Impact : An empirical analysis on significant short selling disclosures and their impact on Swedish small cap securities between 2017 - 2022

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : William Florin; William Jonnerberg; Rasmus Strandberg; [2023]
    Keywords : short selling disclosures; ESMA;

    Abstract : In this paper, the impact of significant short selling disclosures (> 0.5%) on returns and trading activity is studied. READ MORE

  3. 2. Making Sense of Servitization

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Arne Rubin; Jesper Wolters; [2022]
    Keywords : Servitization; strategic change; business models; sensemaking; narratives;

    Abstract : As many companies are making strategic shifts towards servitization business models, there has been increasing requests for research on accounting for servitization. Firms that are pursuing such a shift serve as a good starting point to study how accounting is affected. READ MORE

  4. 3. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  5. 4. Battery Cell Offering for Mid-Market Battery Electric Vehicles

    University essay from Lunds universitet/Innovationsteknik

    Author : Oscar Bengtsson; Rebecka Markensten; [2022]
    Keywords : lithium-ion battery; BEV; mid-market; low-cost battery; Technology and Engineering; Business and Economics;

    Abstract : The rapid transformation of the automotive industry to electric vehicles is putting immense pressure on not just vehicle manufacturers (OEMs), but the entire battery electric vehicle (BEV) supply chain. This includes lithium-ion battery cells, the current state-of-the-art technology for energy storage in BEVs. READ MORE

  6. 5. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE