Essays about: "selling channel"
Showing result 1 - 5 of 34 essays containing the words selling channel.
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1. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE
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2. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service. The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE
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3. Once upon a time there was a signature story
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE
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4. Does Length Matter?: An exploratory study on the current state of producers in Short Food Supply Chains
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The relevance of the food system for economic, environmental and social well-being is vital to consider. However, there is a lack of research covering issues and performance assessments of the supply chains in the food industry. READ MORE
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5. Mervärdesstrategier i svensk tomatodling
University essay from SLU/Dept. of People and SocietyAbstract : Som en konsekvens av högre produktionskostnader behöver svenska tomatproducenter erbjuda mervärden för att vara konkurrenskraftiga, det vill säga skapa egenskaper som värderas högt av konsument och som differentierar tomaterna från importerade tomater som till exempel närhet till konsument, produktförädling, miljömässiga värden, smak och utseende. Denna studie utgår från intervjuer med svenska tomatodlare och handlar om hur olika odlare arbetar med mervärdesstrategier i svensk tomatodling. READ MORE