Essays about: "semiotic order"

Showing result 1 - 5 of 60 essays containing the words semiotic order.

  1. 1. Negotiating Gender and Sexual Norms: Queer Women and Non-Binary Individuals' Experiences and Semiotic Interpretations on Heteronormative Dating Applications

    University essay from Lunds universitet/Graduate School

    Author : Eloise Rose Félicie Lanoir; [2023]
    Keywords : Dating Applications; Queerness; Heteronormativity; Gender Norms; Semiotic Interpretation.; Social Sciences;

    Abstract : This thesis explores how queer women and non-binary individuals navigate gender norms and heteronormativity on dating apps. It also gives insights about how queer women and gender non-conforming users semiotically perceive and interpret gender and sexuality through online profiles. READ MORE

  3. 2. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Stig Janson; [2023]
    Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

    Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

  4. 3. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olle Tallving; Carl Jonathan Balkow; [2022]
    Keywords : gender; stereotypes; advertising; Goffman; beauty products; visual communication; genus; stereotyper; reklam; skönhetsprodukter; visuell kommunikation; Social Sciences;

    Abstract : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. READ MORE

  5. 4. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  6. 5. Rest In Facebook : A Mixed Method Research on Digital Mourning Practices on Italian Facebook Public Pages Dedicated to Bereavement

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aura Guerci; [2022]
    Keywords : Mourning; Facebook; Existentialism; Continuing Bonds; Italy; Public Pages; Death; Digital; Thanatechnology;

    Abstract : This thesis aims to understand digital mourning practices on Italian Facebookpublic pages dedicated to bereavement, by studying how the users interact with eachother and the platform.Italian funerary rites are richly engraved in the culture, however, mourningpractices have been increasingly changing, especially in the last decade. READ MORE