Essays about: "semiotics systems"

Showing result 1 - 5 of 11 essays containing the words semiotics systems.

  1. 1. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Stig Janson; [2023]
    Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

    Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

  3. 2. Heroes for Change or Systems for Change? Is it time to reject heroism discourse? : A critical eye into a comic edutainment on SDGs

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aisha Al-Daour; [2021]
    Keywords : Citizenship Education; Universalism; Post-colonialism; Comics; Superheroes; Semiotics;

    Abstract : This study seeks to extend observations on critical citizenship education by examining what the edutainment Comics Uniting Nations, which presents the 17 Sustainable Development Goals (SDGs), may tell us about the UN view of imagined agency and citizenship, and subsequently, its broader view of development. Given that the SDGs’ message within the comics targets a global audience, the research work in this thesis puts the comic Heroes for Change to the test by surveying how the minority community in Gaza, occupied Palestine feel and situate themselves in the SDGs’ universal message. READ MORE

  4. 3. Intersemiotic Translation from Film to Audio Description: A cognitive semiotic approach

    University essay from Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Ida Stevia Krogh Diget; [2019]
    Keywords : cognitive semiotics; semiotics; intersemiotic translation; translation; linguistics; film; audio description; narratology; narratives; narrative levels; narrative structure; multimodality; multimodal narratives; polysemiotic communication; Visual Into Words; VIW project; VIW corpus; Languages and Literatures;

    Abstract : Audiovisual content is heavily prevalent in many modern societies. Film, in particular, is a favourite form of entertainment to many. Film is by nature both multimodal and polysemiotic, employing the modalities of visual and auditive as well as the semiotic systems of language, gesture, depiction and music. READ MORE

  5. 4. Image schemas, mimetic schemas, and the development of Swedish children’s gestures

    University essay from Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Klara Sif Skarphédinsdóttir; [2019]
    Keywords : Gesture; Communication; Language; Image Schema; Mimetic Schema; Mimesis; Sign; Sign function; Cognitive Semiotics; Viewpoint; Mode of Representation; Semiotic Grounds; Languages and Literatures;

    Abstract : Language and gesture are two semiotic systems that work together in close integration during communication. One issue in particular, that of image schemas, has been studied in relation to gestures, though most often in adult gesture and communication (Williams, forthcoming; Cienki, 2013; Mittelberg, 2006, 2018). READ MORE

  6. 5. Impoliteness in language and gesture: a cross-cultural study of impolite behaviour in Russian and Swedish

    University essay from Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Vladislav Zlov; [2019]
    Keywords : impoliteness; politeness; cognitive semiotics; language; gesture; conventionality; culture; mimesis; face; directness; frequency; evaluation; semantics; pragmatics; context; sign; Languages and Literatures;

    Abstract : Impoliteness has been considered as a marginal phenomenon for scientific research for some time, although as a type of behaviour it has always been around us. The field of impoliteness studies is currently growing, but there are clear gaps in the research that concerns the conventionality of expressions, different semiotic systems through which impoliteness is expressed and cross-cultural comparisons. READ MORE