Essays about: "sensitive marketing"

Showing result 1 - 5 of 46 essays containing the words sensitive marketing.

  1. 1. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : John Sudmeier; [2023]
    Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

    Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE

  3. 2. True crime documentaries: production teams’actions to appeal to consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Philippine Santin; Ann-li Moretti; [2023]
    Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

    Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE

  4. 3. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  6. 5. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Natalia Giogiou; [2022]
    Keywords : Digital Ethics; Digital Technology; Ethics in Information Digital Technology; Extended Reality; Holographic Communications Technologies; Ethical Design; Value Sensitive Design; Ethical Framework; Ethical Technology Assessment; Human Computer Interaction; Qualitative Research; Επικοινωνίες μέσω ολογραμμάτων; Ηθική Ψηφιακών Μέσων και Πληροφοριακών Συστημάτων; Νομικοί και Ηθικοί Κίνδυνοι Επικοινωνιών μέσω Ολογραμμάτων;

    Abstract : Holographic communications technologies are a new digital technology being currently  developed by companies to be available to the public in the near future. Through holographic  communications technologies, the image of one user located in one place can be captured with  special equipment from different angles, so that its three-dimensional depiction is created  realistically. READ MORE