Essays about: "sensorial marketing"
Found 5 essays containing the words sensorial marketing.
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1. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. READ MORE
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2. The effect of the senses on consumers experience in clothing stores
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. READ MORE
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3. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior. One of the variables frequently used is music. READ MORE
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4. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour
University essay from Ekonomihögskolan, ELNUAbstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE
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5. Scent Marketing: What is the impact on stores in Umeå?
University essay from Handelshögskolan vid Umeå universitetAbstract : The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. READ MORE