Essays about: "sensory marketing - quantitative research"

Showing result 1 - 5 of 13 essays containing the words sensory marketing - quantitative research.

1. 1. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

3. 2. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonathan Linnér; Isabella Olsson; [2022]
   Keywords : Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

   Abstract : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. READ MORE

4. 3. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maxime Lindholm; Sofia Svensson; [2021]
   Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

   Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE

5. 4. Where there's a cue, there's a way : A study on the influence of visual sensory cues on consumers’ approach behavior

   University essay from

   Author : Erika Nylén; Doreen Klumpp; [2019]
   Keywords : Sensory Marketing; Sensory Cues; Human Senses; Store Atmosphere; Visual Sensory Cues; Approach and Avoidance Behavior; Sensation of Touch; Emotions; Retailing; Embodiment;

   Abstract : Background: Today’s marketers are focusing on creating more than just a transaction place for consumers seeking to purchase products in physical stores, such as a pleasant in store experience. The reason for this is due to the increased competition that present retailers are experiencing. READ MORE

6. 5. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Soprani; Martin Tsilfidis; [2019]
   Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

   Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE