Essays about: "seo"

Showing result 1 - 5 of 63 essays containing the word seo.

1. 1. Seasoned Equity Offerings and Disclosure Sentiment Effects: Evidence from the U.S.

   University essay from Göteborgs universitet/Graduate School

   Author : Max Mauritz; Phornchanok Phojan; [2023-06-29]
   Keywords : Seasoned Equity Offerings; Long-Term Event Study; Buy-and-Hold Abnormal Returns; Textual Analysis; Disclosure Sentiment; Disclosure Tone;

   Abstract : This paper updates the data regarding Seasoned Equity Offering firms (SEOs) long-term performance and finds evidence in line with prior research that they underperform in the longterm. Furthermore, using automated textual analysis on the relevant disclosure filings SEO firms in the United States publish (Form 10-K, Form 8-K and Form 424B), we investigate the relationship between disclosure sentiment variables and long-term return performance. READ MORE

3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

4. 3. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

5. 4. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System

   University essay from Örebro universitet/Handelshögskolan vid Örebro Universitet

   Author : Qvintus Björnfot; Martin Dehlin; [2023]
   Keywords : ;

   Abstract : .... READ MORE

6. 5. Organizational culture's role in the integration phase of M&A transactions : A case study based on recent transactions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amelia Bågevik Gray; Samuel Johansson Lemon; [2023]
   Keywords : Mergers; Acquisitions; M A transaction; Organizational Culture; Integration; Cultural dimensions; Integration strategy.; Mergers; Acquisitions; M A transaktion; Organisationell kultur; Integration; Kulturella dimensioner; Integrations strategi.;

   Abstract : The term mergers and acquisitions (M&A) is a collective name for a certain type of financial transaction, in which two organizations become a single entity (Rosenthal 2002, Seo & Hill 2005, Silhan 1994). In the post-M&A transaction process, the phase of integrating the organizations together emerges. READ MORE