Essays about: "sequential exploratory strategy research"

Found 4 essays containing the words sequential exploratory strategy research.

  1. 1. Do You Dare to Compare? The Effects of Comparative Advertising on Consumer Responses Towards the Advertised and Attacked Brands - A Case Study of Arla Foods and Oatly

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Håkansson; Ebba Norberg; [2020]
    Keywords : Comparative Advertising; Market Position; Advertising Value; Malicious Comparative Advertising; Hierarchy of Effects;

    Abstract : In 2014, a long-stretched feud began between dairy company Arla Foods and oat milk company Oatly, and is continuously ongoing. The rivalry between the two companies includes advertising where the companies target one another, in different ways. READ MORE

  3. 2. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Antoine Marquot; Carolin Meyer; [2019]
    Keywords : Vegan; consumer-based marketing; green marketing; sequential exploratory strategy research;

    Abstract : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. READ MORE

  4. 3. Static Code Analysis: A Systematic Literature Review and an Industrial Survey

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Bilal Ilyas; Islam Elkhalifa; [2016]
    Keywords : Static code analysis; systematic literature review; empirical evaluation; industrial survey;

    Abstract : Context: Static code analysis is a software verification technique that refers to the process of examining code without executing it in order to capture defects in the code early, avoiding later costly fixations. The lack of realistic empirical evaluations in software engineering has been identified as a major issue limiting the ability of research to impact industry and in turn preventing feedback from industry that can improve, guide and orient research. READ MORE

  5. 4. Enabling factors to make ocean wave power a competitive renewable energy source : case studies on modern wave energy companies in Scotland and Sweden

    University essay from SLU/Dept. of Economics

    Author : Frencis Karagjozi; Gary Parker; [2016]
    Keywords : collaboration; competitive strategy; enabling factors; ocean wave power; renewable energy; wave power technology;

    Abstract : Wave power represents a major source of potential energy to address the global energy demand and modern climate issues. Although it has a huge potential, the current status shows that the source has not been harvested on a commercial scale yet. READ MORE