Essays about: "service advertising"
Showing result 1 - 5 of 73 essays containing the words service advertising.
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1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy
University essay from Stockholms universitet/Kriminologiska institutionenAbstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE
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2. Public Communication in a Pandemic : Language in COVID‐19 public health advertising
University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälleAbstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE
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3. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE
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4. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE
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5. Shifting Gears: Entering the Automotive Vertical
University essay from Lunds universitet/InnovationsteknikAbstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE