Essays about: "service branding questionnaire"
Showing result 1 - 5 of 6 essays containing the words service branding questionnaire.
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1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE
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2. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view
University essay from KTH/Industriell marknadsföringAbstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE
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3. A study assessing the relationship between ingredient branding and purchasing intention within a service environment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. READ MORE
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4. The Relationship Between Internal Branding and Affective Commitment
University essay from Ekonomihögskolan, ELNUAbstract : Service firms increasingly need to rely on other attributes than traditional quality and performance of their service employees to become and stay truly competitive. Strong brands are essential for differentiation in today's marketplace and it becomes naturally important to align the customer contact employees with the company brand to ensure consistency in all communication externally. READ MORE
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5. Employee Rebranding : The case of Vivacom
University essay from IHH, Marketing and LogisticsAbstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE
