Essays about: "service branding questionnaire"

Found 2 essays containing the words service branding questionnaire.

  1. 1. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    University essay from KTH/Industriell marknadsföring

    Author : PAWEL BONIECKI; [2016]
    Keywords : online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Abstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE

  2. 2. A study assessing the relationship between ingredient branding and purchasing intention within a service environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ronny Huynh; Mandus Olsson; [2015]
    Keywords : Ingredient branding; B2B branding; B2C branding; brand knowledge; brand awareness; brand image; purchase intention; service sector.;

    Abstract : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. READ MORE