Essays about: "service branding"

Showing result 1 - 5 of 84 essays containing the words service branding.

  1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  4. 3. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

  5. 4. I stormens öga räcker status quo föga : hur en central aktör i krog- och restaurangbranschen ställer om under extrem kris

    University essay from SLU/Dept. of Economics

    Author : Andreas Lennartsson; Elsa Reuterdahl Svedberg; [2021]
    Keywords : corporate branding; entreprenöriella möjligheter; krishantering; omställning; organisationsförändring;

    Abstract : A company’s external environment consists of external, ever-changning forces that force it to adapt (Mintzberg, 2005). The company’s value network is part of this external environment; the value network is the link between the company and its external environment (Allee, 2000). READ MORE

  6. 5. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE