Essays about: "service differentiation strategy"

Showing result 1 - 5 of 23 essays containing the words service differentiation strategy.

1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zeeb Hala; To Quan Luu; [2023]
   Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

3. 2. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Zulnasree Binadam; Alexandra Balan; [2021]
   Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

   Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

4. 3. Let's Taco 'Bout Modularity - Investigating the potential fit of modularization in a service context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Johan Lundberg; Erik Gruvfors; [2018]
   Keywords : modularization; service firms; contextual fit; dual competitive advantage; restaurant industry;

   Abstract : Modularization has been shown to be a way for manufacturing firms to escape the dichotomy between efficiency and effectiveness and achieve a dual competitive advantage. The purpose of this thesis is to investigate to what extent modularization can help service firms achieve the same, by looking at contextual factors affecting the fit of a modular system. READ MORE

5. 4. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robyn Kotze; [2017]
   Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

   Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

6. 5. Understanding value-added service offering by 3PL providers : VAS as a source of competitive advantage for the provider and the customer

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Arcelly Ingrid Herrera Quintana; Lisui Yang; [2017]
   Keywords : Third party logistics; value-added services;

   Abstract : Background: Outsourcing logistics operations to third-party logistics providers (3PL) is a growing trend for customer companies in all stages of supply chains. Among the services offered by providers, value-added services (VAS) play a special role for the provider as a differentiation opportunity and a source of higher margins, and for the customer as a way to increase the efficiency of their logistics flow beyond what standard solutions allow. READ MORE