Essays about: "service dominant logic"

Showing result 1 - 5 of 50 essays containing the words service dominant logic.

  1. 1. Merging Sustainability and Clothing: An exploratory study on the leasing of clothing and the selling of second-hand clothing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Stihl; Liise-Lotte Vilimaa; [2019]
    Keywords : Second-hand; Leasing; Value Creation; Co-creation; Service Dominant Logic;

    Abstract : Propelled by the environmental impact of the fashion industry, more sustainable business models for fashion consumption are emerging but have yet to become a widespread alternative to newly produced clothing. This thesis explores the potential of two of these more sustainable business models. READ MORE

  2. 2. Value Co-creation Practices in Brand Community of Airbnb

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
    Keywords : Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

    Abstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE

  3. 3. Local food markets : consumer perspectives and values

    University essay from SLU/Dept. of Forest Economics

    Author : Heléna Lindström; [2019]
    Keywords : decision-making; direct markets; local foods; service-dominant logic; values;

    Abstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE

  4. 4. 2018 - an IPA Odyssey: A single case study of how an Intelligent Personal Assistant should be constructed to align with the value proposition of Lynk & Co

    University essay from Göteborgs universitet/Graduate School

    Author : Philip Smith; Vincent Tollesson; [2018-08-02]
    Keywords : HRI; Human-Robot Interaction; IPA; Intelligent Personal Assistant; Customer-centric; Service-dominant logic; User acceptance; Value proposition; Value proposition canvas;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  5. 5. Lojalitet och engagemang för skogsägareföreningen i en ny tid : en fallstudie om medlemmar i Norra Skogsägarna

    University essay from SLU/Dept. of Forest Economics

    Author : Andreas Ekegren Hällgren; Ludvig Essebro; [2018]
    Keywords : behov; lojalitet; relationsmarknadsföring; skogsägareförening; tjänstelogik; värdeskapande; forest owner association; infringement needs; investment theory; loyalty; relationship marketing; ownership; service dominant logic; value;

    Abstract : Skogsägarföreningarna har en lång historia av att arbeta för skogsägarnas intressen. Genom att bidra till att skogsägarna får bra betalt för sitt virke har skogsägarnas situation förbättrats. Med tiden har skogsägarna blivit mer diversifierade. READ MORE