Essays about: "service dominant logic"

Showing result 1 - 5 of 51 essays containing the words service dominant logic.

  1. 1. Local food markets : consumer perspectives and values

    University essay from SLU/Dept. of Forest Economics

    Author : Heléna Lindström; [2019]
    Keywords : decision-making; direct markets; local foods; service-dominant logic; values;

    Abstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE

  2. 2. 2018 - an IPA Odyssey: A single case study of how an Intelligent Personal Assistant should be constructed to align with the value proposition of Lynk & Co

    University essay from Göteborgs universitet/Graduate School

    Author : Philip Smith; Vincent Tollesson; [2018-08-02]
    Keywords : HRI; Human-Robot Interaction; IPA; Intelligent Personal Assistant; Customer-centric; Service-dominant logic; User acceptance; Value proposition; Value proposition canvas;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. Values in airport passport controls - what regimes of value claim a stake and what values are co-created?

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Susan Jes Buus; [2018]
    Keywords : Service Dominant Logic; value regimes; value creation; airport management; border control; Social Sciences;

    Abstract : As a part of the ongoing political debate regarding the borders within the European Union this paper aims at contributing to the knowledge around value creation within the specific service environment of passport controls in airports, characterized as being highly political. More specifically this paper, being part of the social constructivist framework, investigates what value regimes that claim a stake within the service environment of passport controls adopting Appadurai’s concept from 1986, and what values are co-created/co-destructed in this context, using Vargo and Lusch’s Service Dominant Logic. READ MORE

  4. 4. Lojalitet och engagemang för skogsägareföreningen i en ny tid : en fallstudie om medlemmar i Norra Skogsägarna

    University essay from SLU/Dept. of Forest Economics

    Author : Andreas Ekegren Hällgren; Ludvig Essebro; [2018]
    Keywords : behov; lojalitet; relationsmarknadsföring; skogsägareförening; tjänstelogik; värdeskapande; forest owner association; infringement needs; investment theory; loyalty; relationship marketing; ownership; service dominant logic; value;

    Abstract : Skogsägarföreningarna har en lång historia av att arbeta för skogsägarnas intressen. Genom att bidra till att skogsägarna får bra betalt för sitt virke har skogsägarnas situation förbättrats. Med tiden har skogsägarna blivit mer diversifierade. READ MORE

  5. 5. Value co-creating activities in micro-level healthcare : A qualitative study of value co-creation in dental care

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Hjelm Mattias; Sven Rauws; [2018]
    Keywords : value co-creation; healthcare; dental care; service-dominant logic; service marketing; value co-creating activities;

    Abstract : This research paper explores the value co-creating activities from a micro-level healthcare perspective by investigating value co-creation in dental clinics. Previous research on the subject of co-creation of value has directed its focus to higher-level healthcare with advanced illnesses, chronic diseases and complicated processes with many interactions. READ MORE