Essays about: "service dominant logic"

Showing result 1 - 5 of 69 essays containing the words service dominant logic.

  1. 1. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linus Eriksson; Emmy Rosander; [2021]
    Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

    Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

  2. 2. The corona pandemic’s impact on the sales-function and the sales-associates ability to create value during a crisis : An exploratory study on the mobile-operator sector in Sweden

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Daniel Blomqvist; Monawar M. Hashem; [2021]
    Keywords : Corona pandemic; sales-function; sales-associates; value creation; value co-creation; value facilitation; service logic; service-dominant logic;

    Abstract : The amount of people in Sweden who were made redundant during the corona pandemic exceeds both the Swedish financial crisis in 1990 and the global financial crisis in 2008.  The negative economic development led to more pressure on people to work harder and perform better in order for their firm to survive. READ MORE

  3. 3. Losing their war : Using Service-Dominant Logic To Assess The Market Position Of Traditional Swedish Banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Kirill Kuzhelko; [2021]
    Keywords : Banking Services; Traditional Banks; Fintech Companies; Service-Dominant Logic; Value Co-Creation Process.;

    Abstract : Being influenced by advanced technology solutions, modern business is undergoing significant transformations. This is also true about the financial services sector, where innovative solutions are being actively used and new fintech companies are emerging. Against this background, the market share of large traditional banks reduces steadily. READ MORE

  4. 4. Service innovation in the pharmaceutical industry : How do existing value propositions restrict the adoption of new resources?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Johan Jansson; Anton Anhammer; [2021]
    Keywords : Service-dominant logic; service innovation; value proposition; practices; restrictions; digital resources; pharmaceutical industry.;

    Abstract : The topics of value propositions and service innovation have been highly interesting topics within service-dominant logic. Something that has not been studied in previous research, and the purpose of this thesis, is to investigate; how current value propositions restrict service innovation by restricting digital resource utilization. READ MORE

  5. 5. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; Tyra Tornberg; [2021]
    Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

    Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE