Essays about: "service managemet"
Found 1 essay containing the words service managemet.
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1. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context
University essay from Umeå universitet/FöretagsekonomiAbstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE
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