Essays about: "service marketing books"

Showing result 1 - 5 of 13 essays containing the words service marketing books.

1. 1. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Dyrhage; [2020]
   Keywords : Innovation; agile; advantages; disadvantages; digital B2C service companies;

   Abstract : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. READ MORE

3. 2. Project Publizebra.se : Development of a user-centered special digital library service for self-publishing authors in Sweden

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Hannes Koort; [2019]
   Keywords : special digital library; user-centered design; self-publishing; digital libraries; interaction design; prototyping; expert evaluation; heuristic evaluation;

   Abstract : The goal of this thesis is the development of Publizebra.se, a user-centered special digital library prototype for self-publishing authors. The service is aimed to provide valuable information, features and resources in the production, marketing and distribution of books. READ MORE

4. 3. The implementation of e-books into Icelandic libraries

   University essay from

   Author : Íris Alda Ísleifsdóttir; [2018]
   Keywords : E-books; public librarians; Rafbókasafnið; innovation; marketing; Iceland;

   Abstract : This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. READ MORE

5. 4. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

6. 5. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

   University essay from IHH, Marketing and Logistics

   Author : Wei Gong; Xuan Kan; [2013]
   Keywords : E-commerce; Logistic Service Development; 3PL;

   Abstract : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. READ MORE