Essays about: "service marketing in hotel industry"

Showing result 6 - 10 of 12 essays containing the words service marketing in hotel industry.

  1. 6. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  2. 7. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  3. 8. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE

  4. 9. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thanadon Pahome; Narat Amorntatkul; [2010]
    Keywords : Service; Hotel; Restaurant; Five-senses; Sensory marketing*; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude*;

    Abstract : .... READ MORE

  5. 10. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE