Essays about: "service marketing triangle"

Found 4 essays containing the words service marketing triangle.

  1. 1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  3. 2. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Sabine Müller; Veronika Safarova; Michelle Villavicencio; [2014]
    Keywords : B2B; Communication Gap; Gap Model; Internal Branding; IMC; Services; Service Encounter; Service Marketing Triangle; Service Quality;

    Abstract : .... READ MORE

  4. 3. Eco-shop Paradox, a case study on Zara Rome

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Gabriela Carrion Cortes; Kristabel Caceres Tercero; [2012]
    Keywords : eco-shops; fast fashion; sustainability; sustainable consumer behavior; green retailing; visual merchandising; service marketing triangle; external marketing; internal marketing; interactive marketing;

    Abstract : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. READ MORE

  5. 4. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Joakim Stenbeck; Robin Cabander; [2008]
    Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE