Essays about: "service mix marketing"

Showing result 11 - 15 of 30 essays containing the words service mix marketing.

  1. 11. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE

  2. 12. Embracing Twitter : Marketing the Public Library on Social Media

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Gözde Düzer; [2013]
    Keywords : Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

    Abstract : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. READ MORE

  3. 13. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

    University essay from Högskolan i Borås/Institutionen Textilhögskolan; Högskolan i Borås/Institutionen Textilhögskolan

    Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
    Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

    Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE

  4. 14. Customer Satisfaction within Live Performing Arts: The Case of Programbolaget i Jönköping

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aliaksandra Ramanava; Maria Franziska Scholl; [2012]
    Keywords : Non-profit cultural institution; live performing arts; services marketing mix; service quality; SERVPERF; customer satisfaction; customer expectation;

    Abstract : Live performing arts are one of the most important heritages, defining the cultural identity of a society. Since live performing arts are cultural services, the process of experiencing them is pivotal in forming satisfaction on the customer side. READ MORE

  5. 15. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : AbstractDate:                                 May 11, 2011Program:                        MIMA-International MarketingCourse name:                        Master Thesis (EFO705)Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                       making decisionAuthors:                         Miss Pattaraporn Jiranyakul                                      Miss Chitraporn YoksvadTutor:                                Johan GrinbergsProblem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?” Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                      consumer choice and the most impportant marketing factors."Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE