Essays about: "service mix marketing"

Showing result 16 - 20 of 30 essays containing the words service mix marketing.

  1. 16. Can Sustainability be a way of doing business? : The case of Cooperative group (UK)

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Imran Bashir; Muhammad Sabir Shah; [2011]
    Keywords : sustainability; Corporate Social Responsibilty; CSR; ethical business; Cooperative group;

    Abstract : This study is about Corporate Social Responsibility (CSR) strategy, sustainable thinking and practices at the Co-operative. The main focus had been the Food store of Co-op. The practices are assessed to see whether Co-op is doing business activities based on the pillars of ethical code of conduct that they have publically reported. READ MORE

  2. 17. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Keywords : excellant;

    Abstract :                                                                        AbstractTitle:                     Services Marketing Mix of Foreign Coffee Franchiser in BangkokProgram:               International MarketingAuthors:                Miss Warangkana Kombenjamas (19801029)                            Miss Nuchanart Lertrattananon (19870818)Supervisor:            Jean-Charles LanguilaireExaminer:              Ole LiljeforsFinal Seminar:        30/5/2011Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors?Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors.Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

  3. 18. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Edgaras Rakevicius; Marjolaine Bert; [2010]
    Keywords : Internal marketing; NPO; SSNC; Naturskyddsföreningen; employee satisfaction; service quality; not for profit; volunteer organisation; internal marketing mix; conceptualisation...;

    Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations.Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.Theoretical framework: The framework consists of theories and models on internal marketing. READ MORE

  4. 19. The state of the digital music market in France and its tendencies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Maxence Caillet; Daniel Yamba-Guimbi; [2010]
    Keywords : marketing; digital music; music; France; service; marketing mix; 7Ps theory; marketing; musique digitale; musique; France; service; mix marketing; théorie 7P;

    Abstract : The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.The purpose is to explore what the state of the current digital music market in France is and its trends.Thus, we exhibit the tools implemented by companies to act in this market.. READ MORE

  5. 20. Retention of the restaurants’ customers

    University essay from Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap; Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap

    Author : Sergii Shcheglov; Iuliia Shcheglova; [2010]
    Keywords : Retention; Restaurant; Marketing Mix Model; Defection; Loyalty;

    Abstract : Aim of this paper is to describe and analyze why customers come back to the restaurants, what influence their decisions. During the research we formulate 2 hypotheses. Hypotheses 1 – most reasons of the restaurants’ customers retention can be associated with restaurants’ service elements adapted from the 8Ps of Service Marketing Model. READ MORE