Essays about: "service mix marketing"

Showing result 21 - 25 of 30 essays containing the words service mix marketing.

  1. 21. Fujitsu Services AB Should they change their product mix : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Maria Engström; [2008]
    Keywords : Product mix; change management; internal marketing; customer relations; lean;

    Abstract : Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question. READ MORE

  2. 22. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACTDate: 2008-05-26Program: International MarketingCourse Master Thesis International Marketing (EF0705)Authors Parunya Vanasakul(830422)Ploychompoo Wankeao(850418)Supisra Arayaphong(831102)Teacher Tobias EltebrandtTitle The battle of DTAC in Thailand’s mobile phone operator marketStrategic question How can DTAC gain higher market share by focusing on customers inBangkok?Purpose The purpose of this research is to investigate, analyze currentcompetition between DTAC and other competitors with customerinsight in order to find out the possibility for DTAC to gain moremarket share in Thai telecommunication market by focusing oncustomers in Bangkok area.Theory andMethodResearchers apply ‘Business Strategy theory and Marketing mix forservice company or 7Ps’ to answer the strategic question by collectingprimary data from questionnaire and interview, while the secondarydata are collected from various reliable sources. READ MORE

  3. 23. The Power of social media when creating business networks : MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Anneli Fors; [2008]
    Keywords : Ahead - Media Communication; Blog; Community; Networks; Social Media and the Future Valley;

    Abstract : Aim: This is a study of social media in the Future Valley media network. •To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power. READ MORE

  4. 24. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Apiwat Suvagondha; Pattamaporn Soparat; [2008]
    Keywords : marketing strategies; wedding business; hotel;

    Abstract : AbstractDate: May 29, 2008Course: Master Thesis (EFO 705)Authors: Apiwat Suvagondha 790819Pattamaporn Soparat 840216Tutor: Tobias EltebrandtTitle: Creating marketing strategies for wedding business unit of Amari Atrium HotelProblem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel?Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in order to create the marketing strategies towards marketing mix (7Ps) for wedding business unit of Amari Atrium Hotel.Method: This thesis will be mainly focused on the information gathering from the primary data by conducting interviews and questionnaires distribution to gain the insight and in-dept information for this market and very useful for the target audience. READ MORE

  5. 25. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE